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EMPOWERING
ATHLETES
UNLEASHING
POTENTIAL
Our Why
ELEVATE the Arches is focused on empowering the University of St. Thomas' Men's Basketball student-athletes to fully embrace and capitalize on their Name, Image, and Likeness (NIL). We are dedicated to fostering endorsement opportunities that not only showcase the talents of our athletes but also allow them to harness their rightful value and influence. Through our platform, we empower our student-athletes to engage with their community. We help unite athletes with the people who cheer for them, so they can inspire, lead, and thrive on and off the court.
The Genesis of ELEVATE
The acronym "ELEVATE" is not arbitrary but intentional, as it encapsulates the core principals and objectives of our initiative.
ELEVATE stands for Enhance Learning, Excellence, Values, Academics, Togetherness & Exposure.
The components of the acronym-Learning, Excellence, and Values-are aimed at enriching our student-athletes, while Academics, Togetherness, and Exposure are designed to benefit both the student-athletes and the University of St. Thomas.