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Our Why
To elevate: the potential of our student-athletes, the performance of our team, and the national profile of our university.
The Genesis of ELEVATE
The acronym "ELEVATE" is not arbitrary but intentional, as it encapsulates the core principals and objectives of our initiative.
ELEVATE stands for Enhance Learning, Excellence, Values, Academics, Togetherness & Exposure.
The components of the acronym-Learning, Excellence, and Values-are aimed at enriching our student-athletes, while Academics, Togetherness, and Exposure are designed to benefit both the student-athletes and the University of St. Thomas.
NIL Done Differently
While other collectives focus solely on financial arrangements, we focus on three key pillars to provide a comprehensive experience for our student-athletes. We believe these pillars are equally important, consistent with the holistic development embedded in the UST mission & the mission of UST athletics.
Community
We foster an environment where our student-athletes can connect with fans, ELEVATE members, and charitable organizations. Sports uniquely unite and improve communities. Our partnerships aim to elevate the identity of both the student-athlete and the charitable organizations they support.
Career
We prioritize assisting our student-athletes in transitioning into their professional careers. Through partnerships with the business community, we offer personalized experiences such as internships, externships, job shadowing, mentoring, and networking opportunities.
Compensation
We support our student-athletes in capitalizing on their personal brands. Whether through funds generated by ELEVATE or coordinating opportunities directly with businesses, we recognize the importance of compensation.